Blink by Malcolm Gladwell

Literary critics were a little hard on Gladwell's second book, Blink. But it has sold well, so evidently there's a market for interesting presentations of psycho-sociological aspects of our minds and our culture. Gladwell's genius lies in the facts that he writes well, tells great stories, and gets the reader to think. In Blink he writes about how snap decisions, made in the blink of an eye, often serve us very well -- even better than would careful consideration of more information. He also gives examples of how other times snap decisions can lead to disaster. Many of the examples he gives are drawn from the world of marketing, but there are also examples from medicine, police work, and the world of art. Blink is a fun read and will get you thinking, but you will have to come to your own conclusions because the author doesn't really provide one.